Digital is changing the car buying experience

McKinsey research puplished a study titled “Racing ahead: How digital is changing and enhancing the car buying experience”.

Six core beliefs emerged:

    1. Digital is the no. 1 information and customer influencing channel.
    2. Digital has given rise to a new type of customer.
    3. Digital car sales are a matter of fulfilling prerequisites and of creating a value proposition.
    4. Digital will turn the existing auto retail model upside down.

The summary of the study can be found here

Here is the complete PDF version of the study.

Hinterlasse eine Antwort

Deine E-Mail-Adresse wird nicht veröffentlicht. Erforderliche Felder sind markiert *

Du kannst folgende HTML-Tags benutzen: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>